IndyCar racing is North America's most attended open-wheel racing. For eight years we handled media relations in Toronto, St. Petersburg, FL and Columbus, OH. The Firestone Grand Prix of St. Petersburg, the Series' season opener, and the Honda Indy Toronto, one of the Series most popular and succesful race with St. Pete, welcome close to 200 media and photographers every year at their respective events. Managing those two groups and their diverse needs takes human skills and a knack for logistic deployment. Media services and media relations are essentials in developping a long and lasting relationship with the local media.