The Bridgestone Decor Program was for Bridgestone the way to take over Montreal and Indianapolis when their sponsorship of the Canadian Grand Prix and the US Grand Prix limited their visibility options on site.  For five years, Bridgestone provided merchants and restaurants with material (visuals) to decorate their windows and establishments. Perforated full window decals, streamers for outdoor terraces or indoor decor, soft banners. foamcore cut-outs or decal rolls were just some of the items provided. Done in collaboration with the promoter and the sanctioning body, this provided Bridgestone with unequivocal top visibility on Montreal and Indianapolis' major shopping/restaurant streets.